Higher search engine placement equals more traffic to your website, that is a well known fact. The challenge is to create traffic to your website from every possible avenue. Search engines guard the secret to their rules for higher placement so as not to tip their hand to the public. The secret to successful search engine ranking is mysterious yet can be a fun challenge given the correct attitude and some basic rules.
Higher Placement Sug. #1: Focus your thoughts to no less than 2 nor more than 3 defined, direct and concise keyword phrases you would like your website to have a higher placement for when searched.
Higher Placement Sug. #2: Optimize your website for higher search engine placement, go through each page of text, meta keywords, meta descriptions, image alt tags, etc. eliminating or softening the impact of your non-focul keyword phrases.
Higher Placement Sug. #3: Review your website page names, rename them to keyword dense page names: Example: pricing.html to widget-pricing.html or left-handed-widget-prices.html.
Higher Placement Sug. #4: Build and maintain a targeted industry related links resource page. These resources should all be required to reciprocate links back to your website and should carry a Google PR of nothing less than 2 below your website PR.
Higher Placement Sug. #5: Pay for links from websites ONLY under the following conditions (all conditions should be met or you may as well throw your money away):
- The website you are paying to link back to your website has an equal or higher Google PR.
- The link back to your website displays somewhere on the home page of the website you are paying to link back to yours.
- The website you are paying to link back to your website must be closely or directly related to your website's theme and/or industry.
Implemenation of these techniques will almost certainly assure your website a higher search engine placement! |